Mini Melts USA selected as one of Bain & Company’s 2024 Insurgent Brands
Leading frozen novelty company is recognized as a fast-moving consumer goods company reshaping its category
TREVOSE, PA – Mini Melts USA (Mini Melts) has been named to Bain & Company’s 2024 Insurgent Brands list, which identifies companies disrupting their fast-moving consumer goods (FMCG) categories in the U.S. Mini Melts is one of 97 brands to make this year’s list and was also selected in 2023. Mini Melts was previously identified as a potential future Insurgent in 2021.“The Mini Melts team is thrilled to have been recognized as one of Bain & Company’s 2024 Insurgent Brands,” said Dan Kilcoyne, CEO and Founder of Mini Melts USA. “We’re continuing to experience robust growth as we expand to share our delicious treats with our customers across the country. This recognition further solidifies this growth potential and brand that truly resonates with our consumer base, and I’m looking forward to continued work with our exceptional team to push us even further.” Bain & Company defines insurgent brands as those that generate more than $25 million of annual revenues in tracked channels, have grown more than 10 times their category’s average growth rate over the last five years, and maintained at least 10% growth over last two years, while remaining independent or having been acquired by a large consumer packaged goods company only within the last two years.
“Every year, the Insurgent Brands we identify provide insight into where innovative and disruptive growth is happening in the sector,” said Charlotte Apps, executive vice president of Bain’s Consumer Products practice. “At a time when many scale incumbents have reached their limits on price increases and volumes have stagnated, the insurgents on our list prove that a return to volume-driven growth will require a refocus on meaningful consumer-centric value propositions and strong velocities at the shelf. Looking forward, we expect these insurgents to continue to capture a greater share of category growth.”
Media Contact: Charlotte Freeman – charlotte@narrativedc.com – (504)-451-4288
About Mini Melts USA Ice Cream
Mini Melts USA (Mini Melts) is one of the fastest-growing ice cream novelties nationwide. The company distributes Mini Melts ice cream – including popular flavors, such as Cotton Candy, Cookies & Cream, and fan favorite, non-dairy Rainbow Ice – through Automated Kiosks, Grab and Go Freezers, custom serving carts, and huts all with -40F cryogenic freezers. A premium ice cream experience, Mini Melts is made with 14% butterfat, a competitive advantage in the space and a contributing factor to their customer’s increased sales. Mini Melts is headquartered in the Philadelphia Metro Area with a manufacturing facility in Norwich, Connecticut, and distribution centers located across the United States.
About Bain & Company – Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
